{"id":7888,"date":"2015-11-25T00:01:12","date_gmt":"2015-11-25T08:01:12","guid":{"rendered":"http:\/\/www.wambooli.com\/blog\/?p=7888"},"modified":"2015-11-21T09:55:47","modified_gmt":"2015-11-21T17:55:47","slug":"the-fire-phone-is-really-dead","status":"publish","type":"post","link":"https:\/\/www.wambooli.com\/blog\/?p=7888","title":{"rendered":"The Fire Phone is Really Dead"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.wambooli.com\/blog\/wp-content\/uploads\/2015\/11\/fire_phone.png\" alt=\"fire_phone\" width=\"500\" height=\"404\" class=\"alignnone size-full wp-image-7900\" srcset=\"https:\/\/www.wambooli.com\/blog\/wp-content\/uploads\/2015\/11\/fire_phone.png 500w, https:\/\/www.wambooli.com\/blog\/wp-content\/uploads\/2015\/11\/fire_phone-300x242.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>One of the coolest gizmos I had the pleasure of using and writing a book about was the Amazon Fire Phone. It was fun! Amazon created a nifty device, unlike any other phone. They offered great support. The phone had superb features I&#8217;ve not seen before or since. So what happened?<br \/>\n<!--more--><br \/>\nTo cut to the chase: The Fire phone is no longer available. Amazon dropped it. You can find used Fire phones, but otherwise it&#8217;s as dead as the Microsoft Zune player. That&#8217;s lamentable, because I thought it was so unique and wonderful.<\/p>\n<p>Amazon&#8217;s hardware history delightfully weird. They sell the tremendously successful Kindle tablet. The Fire Stick is a nifty dongle for your HDMI TV, especially if you&#8217;re an Amazon Prime subscriber.<\/p>\n<p>Then there&#8217;s the weird cylinder, the Amazon Echo. I suppose someone up on the totem pole loves the Echo more than he loved the Fire Phone, because that silly device is still around. It&#8217;s even on the Amazon home page from time to time. And I just can&#8217;t figure out the thing or what it does. It&#8217;s like a flower vase that talks to you. That&#8217;s what 6,000 years of civilization has lead up to: &#8220;Hello, Amazon cylinder. Because I&#8217;m too lazy to look outside, tell me what the weather is like.&#8221;<\/p>\n<p>Worse: Apparently the Echo listens to you all the time. I&#8217;m sure the spy agencies love that.<\/p>\n<p>When I wrote <em>Amazon Fire Phone For Dummies<\/em> last year, I figured the book&#8217;s success would parallel the device. I had no control over that success, so the ball was entirely in Amazon&#8217;s court.<\/p>\n<p>Amazon was very cooperative while I wrote the book. They sent me a phone and provided me with tech support and all that jazz. The phone&#8217;s hardware and software were solid, but the one issue I had was how committed Amazon was to the device.<\/p>\n<p>If Amazon, like Apple, kept pushing and refining and spending money on marketing, then their phone would have been a hit. They just didn&#8217;t do that. In fact, after the first couple of months, the Fire phone dropped from Amazon&#8217;s home page. They weren&#8217;t successful at getting Verizon (the largest US mobile carrier) to host the phone.<\/p>\n<p>My thinking is that if they really undercut the price, they might have gotten a toehold on the market. But they didn&#8217;t! The Fire phone retailed for the same price as a new iPhone or Droid.<\/p>\n<p>I&#8217;d love to see the Fire phone revised, especially with a serious commitment from Amazon. I just don&#8217;t think it will happen. That&#8217;s sad because it was a sweet little phone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon&#8217;s hardware division must be inspired by one-night stands.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7888","post","type-post","status-publish","format-standard","hentry","category-main"],"_links":{"self":[{"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/7888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7888"}],"version-history":[{"count":3,"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/7888\/revisions"}],"predecessor-version":[{"id":7901,"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/7888\/revisions\/7901"}],"wp:attachment":[{"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}