Seinfeld is gone and you’ve probably seen those new “I’m a PC Ads.” They’re interesting, but they’re defensive and that type of advertising won’t work for Microsoft.
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\nSo they’re burning through $300 million. I don’t know how much of that Seinfeld got for doing the two, pointless commercials with Bill Gates. Who cares? It was a dumb idea and the fact it was dropped quickly proved that point.<\/p>\n
Now we’re on to phase two.<\/p>\n
In a direct response to the Mac\/PC guys ads, Microsoft has a bunch of seemingly regular people saying, “I’m a PC” and then adding a few personal comments. It’s the propaganda technique called plain folks<\/em>. The idea is to get the viewer to connect with some of the regular, normal people in the ads. They’d say, “Hey! That’s me. I can be accepted because I identify with so-and-so in the ad.”<\/p>\n Sometimes Plain Folk works. It’s never worked for me. The ads are attractive, but they’re also defensive in that they are a response to the Mac\/PC guy ads. So the comparison is deliberate, but it’s also weak.<\/p>\n Say Microsoft gave me the $300 million. I’m sure I could escape to Brazil and probably live well for a few months before they found me. But should I decide to do an ad for them, it would look like this:<\/p>\n – The PC guy is playing a game on his PC. Tag line: Sure, he looks cool in his jeans and casual shirt. But you’re ruling the galaxy while he’s restarting OS\/X for the fourth time. PC may not be sexy. It might seem to be only for business. But its games kick alien ass.<\/p>\n","protected":false},"excerpt":{"rendered":" Seinfeld is gone and you’ve probably seen those new “I’m a PC Ads.” They’re interesting, but they’re defensive and that type of advertising won’t work for Microsoft.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-166","post","type-post","status-publish","format-standard","hentry","category-main"],"_links":{"self":[{"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=166"}],"version-history":[{"count":0,"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/166\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wambooli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n– The Mac guy is trying to install a copy of Sim City 4, which Apple sells on their web site.
\n– The PC guy is having a great time
\n– The Mac guy is watching his Mac crash.<\/p>\n